Amazon is 20 years old today.

To celebrate its birthday, the online retailer has invited all Prime members to a birthday bash. It isn't a party but rather a day-long event filled with mega sales. Amazon announced earlier this month that it would be running several deals on its birthday (what it calls "Prime Day"), and now we know what some of those deals include.

Amazon gave us a sneak peek at a few of the biggest deals ahead of the event starting and here they are. Some you'll find as day-long discounts, others as part of its Prime Day Lightning Deals.

Prime Day is a one-day-only sale event held on 15 July. It's exclusive to Prime members around the globe and will consist of more deals than what Black Friday typically offers. Prime Day will happen in countries offering Prime, so that includes: US, UK, Spain, Japan, Italy, Germany, France, Canada, and Austria.

If you're not a Prime member, you can still up for the free 30-day trial in order to take advantage of the day. The deals will start at midnight, giving you the chance to snap up a bargains across Amazon. The deals cover electronics, toys, films, clothes, garden, sports, and even outdoor equipment.

Here's some of the deals Amazon has revealed thus far...


  • PS4 1TB Black + PlayStation TV + PlayStation Plus (3 months) £329
  • 50 inch Full HD TVs from well-known brands starting from £230
  • More than 40 per cent off Bose QC20 noise cancelling headphones
  • Microsoft Band at £118.99
  • More than 30 per cent off Olympus OM-E E M5 digital camera bundle
  • 46 per cent off Amazon Fire TV Stick
  • 50 per cent off Fire HD 7
  • 33 per cent off Kindle e-reader
  • Fire HD 7 Kids Edition, $60 off
  • 32-inch LED TV, $75
  • 40-inch 1080p LED TV, $115
  • Brand-name 32-inch Smart HDTV, under $200
  • 50-inch 4K TV bundle, under $1000
  • Bose headphones at the lowest price ever on Amazon
  • Chromebook laptop, only $199
  • Over 50 per cent off two Nikon COOLPIX cameras
  • Highly rated binoculars, under $120
  • Two security camera-kits, $279.99


  • 30 per cent off Second Best Exotic Marigold Hotel DVD
  • Up to 74 per cent off books, boxsets, kids books, and special editions
  • 40 lightning deals on DVDs up to 75 per cent off
  • Up to 50 per cent off any of the Harry Potter books
  • More than 70 per cent on the Divergent Series Complete Box Set of books
  • Free Kindle ebooks (Only Time Will Tell by Jeffrey Archer, The Clippie Girls by Margaret Dickinson, 59 Seconds: Think a little, Change a Lot by Richard Wiseman, Raven Black by Ann Cleeves, The Princess Diaries by Meg Cabot)

Home and Auto

  • 33 per cent off Gro-Egg Room Thermometer
  • 25 per cent off Motorola MBP8 Digital Audio Baby Monitor
  • iRobot Roomba Pet Vacuum Cleaning Robot, under $300
  • Up to 70 per cent on select kitchen products from top brands like Cuisinart, KitchenAid, Foodsaver and Thermos
  • Up to 50 per cent on select tools for the DIY auto enthusiast
  • Connected Car and Scan Tool products starting at 60 per cent off
  • Road-trip-ready automotive products starting at 50 per cent off

Health and Personal Care

  • 50 per cent off Braun Oral-B PRO 4000 CrossAction 4-mode toothbrush
  • 34 per cent off Braun Series 3 340s-4 Rechargeable Wet and Dry Foil Electric Shaver

Watches and Jewellery

  • 62 per cent off Citizen Men's Eco Drive Watch BL5184-56L
  • 30 per cent off select clothing, shoes, jewelry, watches & more


  • K'NEX 2-in-1 Ferris Wheel Building Set, $35.99
  • K'NEX Crossfire Chaos Roller Coaster Building Set, $23.99
  • Playskool Heroes Transformers Rescue Bots Optimus Prime Figure, $9.99


  • Buy an Gift Card multipack, get $10 in promotional credit
  • Get 25 per cent bonus Amazon Coins when you buy 5,000 or 10,000 Amazon Coins

Of course not. The above deals are just the ones Amazon has revealed to Pocket-lint thus far. Go to the Prime Day Deals store today, 15 July, to see all the deals available. They'll appear as frequently as every 10 minutes, running in the same way as Amazon's usual Lightning Deals.

We can see on the site now that Amazon plans to offer sales on bluetooth speakers, Android tablets, Windows 8.1 tablets, smartwatches (like the LG Urbane), wireless HD cameras, videogames (like FIFA 15), fitness trackers (like Fitbit Charge HR), televisions (like from LG and others), and more.