UK high street retailer John Lewis could well be the first major rival to Dixons Carphone since Phones 4U went bust last year. It plans to trial selling mobile phones in its stores, with two dedicated John Lewis shops to open soon in its Oxford Street, London and Cheadle, Manchester branches.
The devices stocked will include the Apple iPhone, and John Lewis plans to offer extra customer protection by including two-year warrantees on all handsets sold. It will also simplify the buying process by just offering two tariffs.
"We’ve got a very strong technology business, and being able to offer customers mobile phones is important," said buying director Jonathan Marsh.
"We know from our website traffic and searches that customers are actively looking for mobiles from us, but it’s important we go into this market in a John Lewis way."
Vodafone will be the partner for the trial period, which will start in August, and if successful the chain plans to sell handsets across other John Lewis stores up and down the country.
The two tariffs on offer will consist of a cheaper, low data plan and a high data version for those who want to access the internet more frequently.