Apple has supposedly cancelled plans to launch a new Apple TV device at the annual developer conference, WWDC, next week, if the latest rumours are to be believed.

According to "sources" talking to The New York Times, the set-top box, which was widely expected to make an appearance, now won’t be at the opening keynote on Monday after all.

The New York Times, in a wider piece about Apple’s plans to release a new Software Developers Kit for the Apple Watch, states:

"Yet one much ballyhooed device will be absent from the conference: a new Apple TV, Apple’s set-top box for televisions. The company planned as recently as mid-May to use the event to spotlight new Apple TV hardware, along with an improved remote control and a tool kit for developers to make apps for the entertainment device. But those plans were postponed partly because the product was not ready for prime time, according to two people briefed on the product."

Apple has been said to be planning a refresh to the Apple TV for some time, with many speculating that the WWDC invite featured the silhouette of the new Apple TV surrounded by an array of colours.

The delayed rumours align with other insider comments that the Cupertino-based company has also had to delay its live TV streaming service because it's failed to sign deals with the major Hollywood and TV studios. 

Pocket-lint will be live at WWDC in San Francisco bringing you all the announcements as they happen.

We will keep you posted.