With the tablet market in decline, Apple had to get creative. It therefore introduced a new iPad that offers something different.
During the iPhone 6S and iPhone 6S Plus event in September 2015, the company launched its most powerful and priciest iPad to date: the iPad Pro. The 12.9-inch tablet has a starting price of £679 and comes with all-new accessories. It will be available to order online from 11 November, which also happens to be Singles Day in China (the world's largest online shopping day).
If you want to know more about this device, including what it features and when you'll be able to get your hands on it, here's everything we know so far...
Apple iPad Pro release date and price
The iPad Pro will be available to order online in the US and UK on 11 November from Apple.com. You'll also be able to buy it from Apple's retail stores, select carriers, and Apple authorised resellers later in the week.
Apart from the US and UK, the iPad Pro will be available in the following countries at launch:
- Anguilla, Antigua and Barbuda, Australia, Austria, Belgium, Canada, Cayman Islands, China, Czech Republic, Denmark, El Salvador, Finland, France, Germany, Gibraltar, Greenland, Guatemala, Hong Kong, Hungary, Ireland, Isle of Man, Italy, Japan, Liechtenstein, Luxembourg, Malaysia, Mexico, Monaco, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Russia, Singapore, Slovenia, Spain, Sweden, Switzerland, Thailand, Trinidad, Tobago, Turkey, UAE, Uruguay, and Virgin Islands
The iPad Pro starts at $799 (£679) for the 32 GB Wi-Fi-only model and goes up to $1,079 (£899) for the LTE-equipped version with 128 GB of storage. Any version of the tablet is available in either gold, silver, or space gray colours.
Apple iPad Pro design
In the flesh, the new iPad Pro simply looks like a giant iPad.
It has an aluminium unibody, Touch ID, lightning connector, and is as big as it seems. Weighing in around 710 grams (and 6.9mm thin), it is relatively thin and light enough to hold, but you probably won't want to hold it in the air for any real length of time. If you owned the original iPad, it's slightly heavier, but because it's larger, the weight is distributed evenly across the form factor.
Still, get ready to rest it against your legs if you are planning on a lot of reading. Compared to the iPad Air 2, it makes Apple's now-standard-sized iPad considerably Mini-like - and against the Mini, well, really mini.
Apple iPad Pro display
The big headline and show-stopping element of the new iPad Pro is that you now get a whopping 12.9-inch screen with a 2,732x2,048-pixel resolution. Roughly the same size as a 13-inch laptop, it will allow you to display two standard apps side by side on the same screen.
The Retina display also has all-new technologies, including something called photo aligment, which should result in better contrast when looking directly at the display, as well as "Oxide TFT", which Apple claimed will deliver better brightness uniformity.
And, for the first time on any Apple device, the iPad Pro has a variable refresh rate, so it knows when display content is static and can cut the refresh rate to 30 times per second instead of 60, meaning the screen is energy efficient.
Apple iPad Pro cameras
The iPad Pro features the same cameras as the iPad Air 2 and iPad mini 4: 8-megapixel iSight camera in the rear and 1.2-megapixel FaceTime camera in the front. With this setup, the iPad Pro tops out at 1080p30fps video from the rear camera and 720p from the selfie snapper.
Apple iPad Pro processor, battery and storage
The iPad Pro has a faster processor than any other iPad available, with a new 64-bit A9X and M9 combination under the hood, which Apple has claimed rivals most portable PCs. Apple is really trying to pitch the device at the business, multitasking-focused user, and during our hands-on review, we said the iPad Pro feels considerably faster than the iPad Air 2 in use.
Apart from that, the iPad Pro will be available in 32GB or 128GB variations. You'll also be able to get a Wi-Fi-only model or a LTE-equipped one. Any version comes in either silver, gold, or space grey colours. And they all sport a 10-hour battery life to boot.
Apple iPad Pro software
The iPad Pro runs iOS 9, the latest version of Apple's mobile operating system, naturally, but it also offers exclusive multitasking features, such as Slide Over, Split View, and Picture in Picture.
Slide Over lets you open a second app without leaving the one you’re in, while Split View lets you have two apps open and active at the same time, and Picture Picture scales down videos to the corner of your display.
Apple iPad Pro accessories
When Apple unveiled its latest iPad - the iPad Pro - during its iPhone event in September 2015, it also unveiled two new accessories for the tablet: a full-sized Smart Keyboard and an Apple Pencil. The latter is a stylus designed for use with the tablet, while the former aims to make the tablet a direct competitor to the Microsoft Surface. All three will go on sale from 11 November.
The Apple Pencil costs $99 (£79), while the Smart Keyboard costs $169 (£139) and is available in charcoal gray. New iPad Pro Smart Covers and iPad Pro Silicone Cases will also be available for £49 and £65, respectively. Both come in charcoal gray or white.
Want to know more?
Check out Apple's introduction video for the iPad Pro (above).