Sky has put what could be seen as the final nail in the coffin of home 3D entertainment by shutting its dedicated channels in favour of on demand content only.
From June, Sky HD customers will only be able to watch 3D movies and documentaries, including its own homegrown shows, on demand. That will include premieres such as the 3D presentation of Guardians of the Galaxy and X-Men Days of Future Past, and programming, including Natural History Museum Alive.
The broadcaster is the last in the UK to trim back its 3D TV offering, with the BBC withdrawing from the format in late 2013, early 2014. And while many flatscreen TVs have the ability to show 3D content, it is understood that the number of viewers regularly using that option are few.
It is unlikely to have an impact on 3D in the cinema however, with plenty of interest in the medium in theatres still. Directors and studios are still keen to make their films in 3D, even though they will eventually be mostly viewed in 2D in the home.
Even the suspected biggest film of the year, Star Wars: Episode VII - The Force Awakens will be presented in 3D on its cinematic release.