It looks as though summer 2015 will finally be when Apple TV gets its big re-launch.
Following a Wall Street Journal report earlier this week, suggesting Apple's yet-to-launch new streaming service is all but in place, the rumour mill momentum gathers with a BuzzFeed news source claiming that Apple will show off the new, re-vamped Apple TV 2015 at its Worldwide Developers Conference (WWDC) in early June.
Tantamount to the report is new hardware. The 2015 model will be far meatier than earlier Apple TV devices, with claims of the same A8 system-on-chip as found in the iPhone 6 and 6 Plus, or a variant of it, along with a dramatic increase in on-board storage for apps, and Siri voice-control integration.
All that would see Apple TV fly along. And not only for streaming media, but crunching through games and more demanding applications too. An earlier report in 2014 claimed that the A8 chip can cater for 4K output, so if there's the relevant source material then we may see the a new device capable of delivering beyond Retina output.
The next big step we expect to see alongside the hardware is a new subscription service, combined with a new App Store for all your content. Exactly what Apple TV and the much-rumoured subscription service will offer to set it apart from Amazon TV and the like - well, we'll just have to wait and see.
But we suspect the plan is to create more than just a TV streaming box, and more a hub to the home - and knowing Apple's big plans, that might well be its gambit. Think HomeKit control, music, apps, TV and everything all in one place.
Roll on June, when we'll get to find out more details.