Android Wear watches to date have very much been about affordability and accessibility, but Huawei has taken a decidedly upmarket approach when it has come to launching its new smartwatch, the Huawei Watch.
Rather than going cheap and accessible, the Chinese manufacturer has opted to use sapphire glass, a stainless steel unibody design and powerful innards.
That incredibly fashion conscious approach certainly shines through. The design and build quality is very good. The leather smells like leather, while the stainless steel shell is cold to touch.
Of course some, mainly women, will complain of the sheer thickness of the Huawei Watch will be an issue. It might be compact at 42mm in diameter, but it isn't thin. It sat awkwardly on a female models wrist when we found it in the demo area at the Huawei press conference.
That as we've seen from other watch makers in the past is unlikely to put most men off however, especially when you see that there are over 40 different watch face designs, three different metal finishes, and a number of different straps promised for the final model when in comes out in June.
Running Google's Android Wear operating system, the new Huawei Watch will feature an AMOLED 1.4-inch display at 400 x 400 pixels resolution in 286 ppi at a 10,000:1 high contrast ratio, making it the most vibrant Android Wear smartwatch going.
That claim certainly lives up to its billing. It is bright and crisp and that makes for crystal clear imagery. How the sapphire glass will affect visibility however is yet to be seen. We were already picking up lots of reflections in a dark room with plenty of flash photography. So how it would cope in bright sunlight is anyone's guess.
Android Wear is Android Wear, and you'll either have a view on it and how it performs or your won't. To ensure it runs smoothly, Huawei has bundled in a Qualcomm 1.2GHz processor, 4GB of storage and 512MB of RAM. Our demo seemed responsive, with touches responding instantly. We didn't notice any delay.
First impressions are really good. It looks the part, if not a little thick, and we can easily see this appealing to those that want an Android friendly smartwatch on their arm.
The only catch is that you'll have to wait until June to buy one, and Huawei still hasn't released a price. Considering the materials the company has used, we suspect it won't be cheap either.
But with a premium focus, that shouldn't bother those that this is aimed at.