Smartwatches are not standing still. Having impressed us with the round display of the LG G Watch R, the smartwatch has taken a step forward with the LG Watch Urbane.
The G Watch Urbane is a premium take on the smartwatch, looking to add desirability to smartwatches, which have so far been fairly geeky. The LG Watch Urbane is much closer to a traditional, classic, wristwatch, with a stainless steel body finished in silver or gold. The idea is that you'll want to wear it as a timepiece, as well as enjoying the smart functions it offers.
This is paired with traditional straps, so you'll have options like stitched leather, or metal links, rather than the plastics you might find elsewhere.
The button reinforces that traditional watch design for great effect. On the wrist there's an elegance to the LG Watch Urbane that you don't get from some rivals - the Asus ZenWatch is perhaps the closest we've seen, but this is certainly a trend we'd like to see continue.
The LG Watch Urbane is different enough from the G Watch R in design to make it stand apart. They share a lot of spec DNA, of course, but it feels different once you strap it on.
There's a 1.3-inch P-OLED display with a 320 x 320 pixel resolution, and a choice of classic design watchfaces to finish your watch off perfectly.
The LG Watch Urbane runs Android Wear, so in terms of functionality it matches many of the other devices on the market, but it does so with panache. you'll be able to dictate replies, take advantage of Android Wear apps, and enjoy a smartwatch platform that's evolving fast. There's no GPS on-board, so it might not be the best standalone sports device, but within the classic design you have here, that's probably not a problem.
There's a Qualcomm Snapdragon 400 chipset, 4GB of storage and 512MB of RAM to keep things ticking along. It's all powered by a 410mAh battery. That makes the LG Watch Urbane among the best looking Android Wear devices, and just as capable as its rivals.
The LG Watch Urbane will be available in the UK by the end of April, but the pricing is yet to be confirmed.