Sony has posted a video online teasing one or two things it plans to show at CES 2015.
Titled "Welcome to the New World", the video is mainly imagery of girls and ladies, well, doing stuff - including a heavily pregnant woman. And in that regard could be confused for a perfume advert or video installation piece for the Tate gallery.
However, at a couple of points in the video there are what seem to be new products. One, which is seen in the reflection of an eye could be the Xperia Z4 smartphone.
In addition, there's a couple of massive hints that Android 5.0 Lollipop is heading to existing phones and tablets; a woman presses the fifth floor in a lift and a girl sucks on a lollipop (not very subtle then).
Finally, near the beginning, what looks like the side-on view of a superthin screen is stroked lovingly. Some have suggested that's the Z4 too, which would make sense, but considering its height and that that it's free-standing it could also be a Sony OLED TV with a remarkably thin footprint.
We'll find for sure when the show starts at the beginning of January in Las Vegas. The press conference day is 6 January and Pocket-lint will be there to bring you all the news as it happens.