Netflix is now available on TalkTalk YouView boxes as well as those from BT and standalone retail units. The rival boxes received the streaming service as a connected app in November last year and at the time it was said that TalkTalk would get it "early next year".

Netflix joins a stack of other apps, some paid-for through subscription or one-off fees, some free. Now TV and access to the Sky Store are available, as are portals for all the major broadcasters' catch-up and on demand services.

The platform also has apps for Quest from Discovery and UKTV.

READ: BBC connected red button finally available on BBC co-funded YouView

"Netflix is a brilliant addition to our already impressive line-up of TV programming. We are really excited about Netflix and giving YouView audiences even more choice," said Richard Halton, CEO of YouView.

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Viewers wanting to access Netflix through their boxes need a Netflix monthly subscription to do so. Prices start at £5.99 a month but that's just for a standard definition service and to watch content on just one screen at a time. For £6.99 a month, you can have HD and watch shows and films on two screens at a time. And for £8.99, you can watch on up to four screens at once and view ultra HD (4K) content on a compatible TV.