Staying current can be challenging, especially when it comes to fashion. Let’s face it: we’re all busy people. Taking time to research the latest trends and explore the best shops is a real luxury for many people. And if you want some style advice thrown in, you’re looking at quite a commitment.

So let us introduce you to, a whole new retail concept for men that will keep you looking fresh and fashionable all year round.

You sign up and complete your profile. One of their stylists will then call you to talk through your options. Once you’ve agreed a way forward, they send you a trunk full of clothes and accessories. You try them on and then pay for what you like. If you don’t like any if it, you simply send it back and start again.

The styling, consultation and delivery service are free, you just pay for the stuff you keep. The clothes themselves are described as “premium”, so this isn’t necessarily for the bargain hunters amongst you, but if you’re a man who likes to keep up to date, or a lady who knows a man that does (gift cards are available), this could revolutionise the way you buy your outfits.