Where you buy your food is one of the most personal decisions you can make. Supermarkets are fast, convenient, and usually the more affordable option. And they deliver.

Independent, local shops will generally have better produce and better customer service, but you’re unlikely to get everything under one roof.

Supermarkets are notorious for their hard-nosed business tactics and expansion plans. Local shops generally put their customers at the heart of everything they do, but can’t always keep everybody happy.

It’s swings and roundabouts on some things, and personal preference and priorities on others.

But one London-based company is trying to change all that.

At hubbub.co.uk. if you’re lucky enough to to live in an area they cover, you can get all the goodness and feel-good factor of buying your groceries from local, independent shops, but with the convenience of the online supermarket delivery service.

This is a brilliant idea, giving discerning consumers just what they want, and we hope it’s something that really takes off.