Motorola's UK website will now let you purchase phones and accessories directly, making it the first port of call for all things Motorola.
Opening at 7am on Monday, the new website will let you buy the latest devices direct from Motorola's own stock in the UK. Previously, the same website would direct you to a retailer like Amazon, or the beleaguered Phones 4u.
You'll be able to buy legacy handsets, such as the Moto E, as well as newly-announced devices, including the second-gen Moto G and Moto X through the website (when the time comes).
The news might not come as too much of a surprise, with rumours doing the rounds that ordering for the Moto X will open up on 16 September and the UK firmly on the radar for the company.
We've contacted Motorola to confirm whether the Moto Maker service will be accessed via the same website. Moto Maker will let you customise your Moto X handset with the ability to select colours and materials, or add an inscription to the back.
Motorola previously confirmed that Moto Maker would be coming to the UK at the end of September.