When Samsung announced the Galaxy Alpha, its latest smartphone until the Note 4 and Note Edge were unveiled a couple of days ago, many thought that the design owed something to Apple's iPhone - most notably the iPhone 4 and 4S.
However, when we got to play with one (or a few) on the Samsung stand at the IFA trade show in Berlin, the iPhone was furthest from our minds. In the hand it's not like Apple's device at all.
In fact, we'd go as far as to say that it is more reminiscent of Galaxy S smartphones of yesteryear. It is an extremely light handset (if a little plasticky) and very, very cute.
This is a phone for those willing to sacrifice power for fun and convenience. It would be giving it a great disservice to say that it's a kids' device, but that's an audience we expect it to go down well with.
There's enough under the hood for it to handle most things asked of it. It has a 2.5GHz quad-core processor for 4G LTE markets, 1.8GHz Octa-core processor for those without, and 2GB of RAM helps keep things ticking alone nicely.
But its purpose in life is perhaps better illustrated by the fact that the phone has a 12-megapixel rear camera and 2.1-megapixel camera ideal for selfies.
Where the Galaxy Alpha's mid-range tag comes from is the HD screen, with a resolution of just 1280 x 720 it's not quite on a par with many contemporaries. But as the Super AMOLED display is only 4.7-inches in size, that still comes across as sharp enough to us.
A number of different colours are available, with all bar the gold available to us to have a look at and we must say that we like the look of all of them.
If you're looking for a nice phone that won't damage your bank balance too much, you could do far worse than the Samsung Galaxy Alpha.