The Samsung Galaxy Alpha has been on pre-order since late-August, but is now on sale through a number of outlets, including direct from Samsung, for £549, SIM free.
The Galaxy Alpha has a 4.7-inch HD Super AMOLED display, 7mm-thin metal frame around the outer edge, and connectivity to Samsung's own family of smartwatches and fitness bands.
It features an octa-core Exynos 5433 processor, 2GB of RAM, 12-megapixel rear camera with a super-fast autofocus mode, and a 2-megapixel front selfie cam. Storage comes in the shape of 32GB on board, and the phone runs Android 4.4 KitKat from the box.
You can find the best Samsung Galaxy Alpha deals on the Pocket-lint Phone Store.
Mobile Phones Direct
Some of the best deals being offered by the online retailer include the best all-round package of a free black Samsung Galaxy Alpha, 1GB of data a month, 600 minutes of talktime and unlimited texts for £34.50 a month on Vodafone's 4G service. You also get £25 cashback with this deal. Click here for all the details.
Alternatively, if you are extra hungry for data each month, you can opt for a gold Samsung Galaxy Alpha with unlimited data, 500 minutes and unlimited texts for £39.99 a month on T-Mobile's 3G network. Click here for all the details.
Finally, the best deal offered by Mobile Phones Direct if you're on a particularly tight budget is again with Vodafone, on its 3G service, which includes a silver Samsung Galaxy Alpha, 100MB of data, 100 minutes of talktime and unlimited texts for 26 a month. Click here for all the details.