Samsung unveiled a Super AMOLED rainbow installation on London's Southbank on Tuesday evening, which consisted of 150 Galaxy Tab S devices.
The Midnight Rainbow installation measures 14 foot high and 26 foot wide and it uses the screens of the company's flagship Galaxy Tab S tablets to represent the colours of the rainbow.
The Samsung Galaxy Tab S launched in June this year and it is available in 10.5-inch or 8.4-inch screen sizes, both of which come with a 2560 x 1600 Super AMOLED display, along with a great 6.6mm slim design, plenty of power and a fingerprint reader.
"The fantastic screen of the Galaxy Tab S is one of its key features. It genuinely offers an unrivalled visual and entertainment experience, and we thought what better way to showcase this than to recreate something that is universally recognised for colour - a rainbow - using those very screens," explained Andy Griffiths, President of Samsung, UK & Ireland.
Pocket-lint popped down to the Observation Point on London's Southbank last night to have a look at the display and it certainly put a different spin on looking at St Paul's Cathedral.
The Midnight Rainbow will be on display until 4pm today and Samsung is building a Twitter timeline throughout the day to celebrate it. To be in with a chance of winning a Tab S for yourself, you need to retweet your favourite colour of the rainbow with the hashtag #MidnightRainbow.
The Samsung Galaxy Tab S tablets are available now in Wi-Fi or Wi-Fi and LTE connectivity options, 16GB or 32GB storage options, 10.5-inch or 8.4-inch size variants and in Titanium Bronze or Dazzling White, with prices starting from £319.