IFA Berlin is one of the most significant spots on the calendar for tech product launches, it's now started!

IFA, or Internationale Funkausstellung, is Europe's biggest tech show. Held in Berlin over the first few days of September each year, it's the place where the biggest brands, like Samsung, LG, Sony and Philips, often showcase the latest consumer devices and appliances.

The show started in 1924 as a radio convention and, unlike many rivals, is open to the public. That means anyone can go and marvel at the latest and greatest technology.

When is IFA 2023?

  • Press days: 30 - 31 August 2023
  • Public days: 1 - 5 September 2023

2023 marks IFA's 99th event, and it's set to be one of the largest shows ever with every inch of floorspace selling out to exhibitors from across the consumer electronics industry. ShowStoppers - the event that invites brands and media to a supporting event - will also be opening its doors once more.

The show opens to the public on 1 September, but the press is always invited a day or two beforehand (meaning we're there right now). That's when most of the big announcements are made and product launches take place - so that's when you need to be on the lookout for all the exciting news.

All the announcements that matter from IFA 2023

While there are still plenty of conferences and announcements to come, there have been some big launches already - these are the ones you should know about.

Philips Hue Secure - Lifestyle 1
Signify

Philips Hue

Smart lighting and home security are pretty closely linked, and Philips Hue Secure aims to make that even closer with new cameras and sensors that can all link with your Hue devices to make an all-in-one solution. It's a compelling pitch, especially if you already have a Hue Bridge set up and lights in place.

Lenovo Legion Go (2)-2

Lenovo

Lenovo has a big presence at this year's IFA and it's launched two exciting bits of gaming hardware. The Legion Go is a super-powered handheld to compete with the Steam Deck, while the Legion 9i is a more traditional laptop - but one with some seriously brilliant specs to boast about.

Honor V2_4-1

Honor

Honor already makes a range of foldables, but the Magic V2 that it's unveiled at IFA is its most impressive yet, and the thinnest foldable anywhere on the market (it's less than 1cm thick!). We've been hands-on and are seriously impressed by both its design and specs.

P1014391-1

JBL

While there will be a lot of speakers launching at IFA this year, not many of them will be able to match the JBL Authentics for its built-in pairing of Alexa and Google Assistant. Plenty of speakers work with both, but having them both built-in makes it unique right now, and super handy. Read our full hands-on impressions here.

Venu 3 - Hero image
Garmin

Garmin

Garmin has taken the wraps off the Venu 3 and Venu 3S, its latest smartwatches, and they look absolutely gorgeous, with some ace new features. Sleep tracking and coaching are being improved, while the addition of a speaker and microphone for the Venu 3 makes it way more functional for things like calls and messages. All of that is in addition to Garmin's usual peerless tracking.

Sennheiser Ambeo Soundbar Mini 6

Sennheiser

Sennheiser has launched a brand new compact soundbar at IFA - the Ambeo Soundbar Mini, a superb little bit of kit that sounds way richer than its size would make you think. We'll have a full review up very soon, so keep your eyes peeled for a detailed verdict.

Withings ScanWatch 2 (25)

Withings

We're big fans of Withings approach to wearables, with limited displays and handsome analogue watch faces - and it has showed off two gorgeous upgrades at IFA. The ScanWatch 2 and ScanWatch Light both offer some welcome upgrades, with the ScanWatch 2 in particular bringing a big focus on temperature tracking for more metrics than ever.

Sony_Xperia 5 V_Situation_Camera
Sony Mobile

Sony

The latest thin smartphone from Sony is finally public knowledge - the Xperia 5 V has been unveiled and fully detailed, and it looks like another striking and interesting handset. It once again positions itself as an interesting device for photography, but also manages to slice its price a little.

roborock Q5 pro 2
Roborock

Roborock

Robot vacuums aren't going anywhere - and Roborock has climbed into position as one of the giants of the market. It's launched new models in the Q5 Pro and Q8 Max, and is harnessing AI to make its routing and navigation even faster than ever.