Website of the day: Topsy

Yesterday, we talked about a site that offers a quick snapshot of popular services and how they’re running, But what if you want to get into a bit more detail about what people are saying about your favourite brands, topics or people?

At topsy.com, you get access to the kinds of analytics tools you’d normally expect to find in a decent social monitoring agency, but here they’re free and and very easy to use.

Type in what you're interested in and Topsy will serve up a dashboard for you to fine tune. You can isolate pictures, videos, shared links and even the most influential tweeters. That way you can focus on the stuff you want to know about very quickly, and see what’s being said on Twitter all over the world.

This is a great toolset and a useful introduction to the power of social media and what can be learnt by analysing it properly.