Runtastic, previously known only as a running app, is reaching out into the world of hardware with its own activity tracker: Orbit.
Lots of other bands already work with the Runtastic app data, like the Jawbone Up, FitBit Flex and the Withings Pulse. Now it's branching out to cut out the hardware middleman – but can a software company make decent hardware?
The Runtastic orbit is able to track steps, active minutes, calories burned, sleep cycles, goals and even ambient lighting. Plus it features a clear OLED display for quick glancing data as well as time and alarm.
It's also waterproof up to 300 feet meaning you should never need to take it off outside of charging times – something the competition haven't nailed just yet with many only offering water-resistance.
The device is not only wrist worn, shipping with two bands, but also has a clip for attaching it to clothes. Wristbands come in a variety of six colour options.
Florian Gschwandtner, CEO and co-founder of Runtastic, says: "Our goal is to provide users with tracking data plus context in order to inspire them to optimise their behaviours and overall lifestyles."
The OLED screen means that users can track their data while on the run, without having to dig out their phones. Of course the phone app works in conjunction with the band for a more detailed analysis of data transmitted to it, live, via Bluetooth.
The Runtastic Orbit is available now to buy for €120, around £95, from Runtastic.