After unleashing its Wi-Fi tractor at the event last year, EE has gone one better for Glastonbury 2014 and is providing free 4G Wi-Fi to festival goers by converting cows into mobile internet hotspots.
That doesn't mean it's strapping devices to Worthy Farm's own dairy cows, rather a herd of highspeed fibreglass cows that double as hotspots have been deployed across the site at key points. EE has also installed a bespoke 4G network at Glastonbury to ensure the cows maintain connectivity throughout the festival.
"Staying connected has become an essential part of any festival-goers experience and we are thrilled to be back supporting Glastonbury Festival, helping to ensure those on site have the best possible experience," said Spencer McHugh, director of brand at EE. "Worthy Farm’s famous dairy herd are award-winning, much like our superfast 4G network, and we wanted to have some fun this year while providing a much-needed service."
The cows have been decorated and enhanced by veteran Glastonbury bin artist Hank. "It's not the first cow I've ever painted but it's certainly the most high-tech," he said.
The 4GEE Highspeed Herd will be available for internet access from 10am to 10pm from Thursday 26 June to Sunday 29 June.