The High Court has ruled that TV service YouView is infringing on the copyright name YourView owned by Total Ltd.
YouView, a joint venture between BBC, ITV, Channel 4, Channel 5, BT, TalkTalk and Arqiva faces an injunction from Total Ltd.
Mr Justice Sales ignored pleas by YouView and ruled that Total's YourView has had its trademark infringed. Total will now be seeking an injunction against YouView to stop the use of its name. The YouView box is now in over 1 million homes across the country.
YouView's first appeal has been rejected but that isn't stopping the company. A spokesperson for YouView said: "We plan to appeal against the court’s decision, as we maintain there is no confusion between our consumer-facing TV service, YouView, and the business-to-business billing platform, YourView, provided by Total Ltd.".
Lorrin White, MD of Total says: "Whilst Total may not compare to YouView in terms of size, we both operate in the same industry space. We protect our rights to brand ownership and wholeheartedly defend those rights – as any business should - otherwise we would never have registered our marks in the first place. We are a business that respects our partners, competitors and the wider industry, but YouView have persisted in their infringement of our registered mark, leaving us no option but to take action through the courts."