Wal-Mart issues official we're-going-Blu-ray statement

"As America's largest retailer, we thoughtfully reviewed all areas..."

15 February 2008 18:17 GMT / By Amy-Mae Elliott

Following the revelation that Wal-Mart is to go Blu-ray only through a buyer's post on the company blog, the retailer has now issued an official statement on the matter.

Wal-Mart has announced that its 4000 Wal-Mart and Sam's Club stores will "move forward" this year with one high definition movie and hardware format: Blu-ray.

The company says the change will take place quickly over the next several months whereby the retailer will phase out HD DVD offerings and reorganise shelf space.

By June, the release states, Wal-Mart stores, Sam's Clubs, and their online offerings will offer only Blu-ray movies and hardware machines, as well as standard definition movies and DVD players, and upscaling players.

"We've listened to our customers, who are showing a clear preference toward Blu-ray products and movies with their purchases", said Gary Severson, senior vice president, Home Entertainment, Wal-Mart.

"With the customers best interest in all we do, we wanted to share our decision and timeline with them as soon as possible, knowing it will help simplify their purchase decision, increase selection, and increase adoption long term."

"We anticipate enhancing our selection with continued great values in hi-definition Blu-ray products, so our customers can further enhance their entertainment experience at home."

The release ends: "As the nation's largest retailer, Wal-Mart thoughtfully reviewed all areas and impact in making its decision, and is excited to move forward with one format and share its future plans with customers".