The BBC has unveiled its digital content strategy for the World Cup in Brazil this summer and Pocket-lint had a chance to take a look at how the BBC Sport app for Android, iPhone and iPad will deliver what the BBC is calling its most extensive coverage yet.
Although all of the content will also be available online through browser and on BBC Sports applications on connected TVs, the mobile app will be integral to the corporation's plans to provide 24/7 coverage of the football tournament.
It will provide live match coverage for the 31 games the BBC has the rights to show, and will offer highlights packages of every match as soon as the final whistle has been blown. In addition, it will link to a special programme designed for mobile platforms - World Cup Breakfast - which will be available each morning to download for offline viewing. This will contain highlights of the previous day's matches to watch on the way to work.
But the most important function for the BBC Sport app will be to keep users abreast of all the action in a live text and content-rich feed. All of the statistics and relevant information will be available at your fingertips too. And thanks to a recent update, you can even choose to have the app send you notifications on your favourite team - such as goal alerts.
The app will also feature commentary by some of the BBC World Cup presenting team and pundits. And you will have a chance to interact with live broadcasts through a voting section which will ask you your opinion on contentious decisions, etc.
For the purposes of illustrating how the app will look, we saw a mock-up of England's first match in text commentary and pictures. Perhaps the scoreline of 2-2 is a little hopeful thinking, but we could see how it will work. Clips of decisions and moments will even be available to tap on within the feed and played immediately, even before the match has finished. It makes for a very useful second screen experience.
For the 1998 World Cup, while at work we remember being huddled around tiny analogue LCD tellies that cost a fortune and presented pictures in what seemed to be Lego format. Now you will be able to watch the action wherever you are, on a device you already own and use daily. Bosses, we suspect, won't be quite so enthusiastic.