Asda and Amazon are both selling the Xbox One with a free copy of Titanfall for £349, the same price the UK supermarket chain sells the PS4 without a game.
Remarkably Amazon still sells the standard edition Xbox One for £379, so it's a no-brainer to opt for the Titanfall version for £30 less. We expect it only to last though until stock runs out.
READ: Xbox One review
The Titanfall bundle is essentially the same as the standard package, except you also get a download code for the game. You still get a regular black Xbox One console, Kinect and controller. You don't get the special edition Titanfall controller that was released prior to the game.
When Microsoft first announced the bundle, it also dropped the price of its console to £399. That is clearly heading south further if these two massive UK retailers are soon to be followed by rivals.