Adidas is building up to this summer's World Cup tournament by sending a customised Brazuca ball around the world to capture the excitement of football from a different perspective.
The sports brand has kitted out one of the official World Cup footballs with several HD cameras in order to capture a ball's-eye view of the action.
A dedicated blog page for the Brazucam, as it is being dubbed, states that its journey will include match play and interviews with players. You also catch up on its travels through Twitter by following @brazuca.
Among those already signed to provide video clips include Spain's Xavi Hernandez and Cristian Tello, and Brazilian Dani Alves, all of which play for Barcelona. Bayern Munich and Germany goalkeeper Manuel Neuer and another Spaniard, David Villa, will feature too.
The ball's journey started on 7 April and 360-degree pictures are expected to be posted soon.