Twitter and Billboard partner to create real-time US music chart based on tweets
American pop tunes tracker Billboard has partnered with social network Twitter on a digital product called the Billboard Twitter Real-Time Chart. It'll launch in the coming weeks, with a focus on tracking real-time, US-based music conversations on Twitter.
"Music is one of the most talked about topics on Twitter. It’s where influencers, artists and fans discover and discuss new music in the moment," wrote Twitter in a post. "To share these conversations more widely, we’re pleased to partner with @Billboard to create the new industry standard for tracking and surfacing the conversation around music as it happens."
Billboard Twitter Real-Time Chart will look at the millions of Tweets sent each day, then combine those conversations with Billboard's charts, to create a co-branded chart that aims to reshape the way music success is measured, according to Billboard. The two companies have also announced a Twitter Amplify partnership in order to push the chart alongside in-Tweet charts and in-Tweet video round ups of the week in music on Twitter.
"The charts will reflect the top tracks being discussed at the moment and over an extended period of time on Twitter, as well as surface the most talked about and shared songs by new and upcoming acts," wrote Billboard in a post." The chart will live on Billboard.com and will also be shared through Billboard’s Twitter account, @billboard, multiple times a week."
Apart from the main chart on Billboard.com, both the @Billboard and @TwitterMusic Twitter accounts plan to regularly tweet updates about new artists and tracks.