Music streaming giant Spotify is hoping to attract students with a new price cut on Tuesday.
Its Premium service - the top tier with no advertisements and unlimited music - is now priced at $4.99 per month for college students in the US, a cut in half versus the $10 per month everyone else has to pay.
This is a tactic by Spotify to get users locked into paying early in their life. And since college students are usually on a budget, offering unlimited music at $70 per year might be doable - to go along nicely with all the partying.
The offer is meant for any student in college - four year or two year enrollment - and is good for up to four years. Spotify is using service SheerID to verify a user is actually in college and eligible for the price cut.
In the UK, Spotify has been offering similar for university students for quite sometime, pricing the Premium service at £4.99 per month.