Limited edition Leica C combines two unlikely partnerships: Hello Kitty and Playboy
Leica has been known for some pretty cool limited edition camera partnerships in the past, but the latest may turn a few heads given its unlikeliness. Mixing a soft-core porn brand and a kids toy brand totally makes sense, right?
The photography company has formed a partnership with Playboy and Hello Kitty for its Leica C in France, forming a limited edition "Leica X Hello Kitty X Playboy", available on French clothing store Colette.
The Leica X not only features a 12.1-megapixel 1/1.7-inch MOS Sensor and Leica DC Vario-Summicron f/2-5.9 lens, but a winking Hello Kitty with Playboy bunny ears holding a camera - risque indeed.
If you could see yourself owning one of these cameras you better act quick, as there are only ten are available on Colette for $1,200. The price isn't too bad considering a normal Leica will run you about $700.
"People thought I was crazy, but now everyone agrees they look amazing together," Sarah Andelman, founder of Colette, told Style.com.