Amazon Prime now £79 a year, includes Instant Video, discounted Kindle Fires to tempt you

Amazon has raised the price of its Amazon Prime service to £79, from the £49 that it was previously, effective today.

After a 30-day free trial, new customers to the service will have to pay the higher price, but there are added services included in the cost.

As well as the free one-day delivery that Amazon Prime is known for, you now get Amazon Prime Instant Video. This comes as a rebranding of Lovefilm (owned by Amazon), into a new all-or-nothing offering.

Current Amazon Prime members now have the benefit of access to the library of 15,000 movies and TV programmes, but will face the £30 higher annual price when they come to renew their subscription.

Current Lovefilm subscribers will see a rebranding of their video service, but are otherwise not too widely affected.

READ: Amazon Primes changes: How do they affect you?

There is good news, however. Amazon is looking to celebrate the changes by offering discounts on its Kindle Fire range of tablets - which give you access to the Amazon Prime Instant Video service among other features.

From now until 4 March, you can get 20 per cent off a range of tablets: the Kindle Fire HDX 8.9 is down to £263.20, the Kindle Fire HDX is £159.20, the Kindle Fire 8.9 is £127.20 and the Kindle Fire HD is £95.20.

Those who purchase the tablets will get a 30-day trial of the video service, but if you're looking to get a Kindle Fire tablet for a bargain price, now's the time.

READ: Kindle Fire HDX vs Kindle Fire HD: What's the difference?