Samsung Unpacked 5 Episode 1: Re-watch the Galaxy S5 launch right here
It was a more series Samsung than we've seen before, ditching the theatrics for an event where CEO JK Shin talked about specifications and features of the devices.
The Galaxy S5 was revealed, featuring a 5.1-inch display, a fingerprint scanner on the home button, a heart rate sensor on the back and smart modes for the 16-megapixel camera.
We have a ton of coverage from the event in our Samsung hub. But if you're the type that enjoys video: sit back, enjoy and welcome to the next stage in Samsung's device roadmap.