Birds Eye Mashtags: Potato shapes for the social media generation

Birds Eye is to launch a new range of potato shapes called Mashtags (Mas#tags) in March.

Designed for the social media generation who also likes eating potato, the new shapes - which presumably taste like Birds Eyes potato waffles - will come in various guises including the hashtag and emoticons shapes like a smiley face. There are five shapes in total, including an asterisk and an @ symbol.

"The addition of Mashtags to our food range is an exciting development for Birds Eye. Social media is all about conversation and we’re confident Mashtags will resonate across various groups of people," said Pete Johnson, senior brand manager at Birds Eye. 

"We’re constantly looking for ways to innovate and inspire consumers and hope that Mashtags will get people talking around the table and help to make mealtimes more enjoyable." 

They're available in store from March for £1.75, and retailers who have already promised to stock them include Asda, Sainsbury's and Tesco.

According to the bag, which contains roughly 22 shapes, they are #new, #tasty and Pot@to Shaped.

Twitter, Facebook, Google+ users prepare to be social networked even at the dinner table.