If you don't fancy waiting in a queue for hours or don't have children, you'll probably not see the inside of Santa's Grotto this Christmas. But thanks to the magic of the World Wide Web, Google Street View and Notcutts, you still can.
The UK garden centre chain has created a virtual tour through the Christmas department in its Norwich branch, ending with a stop at the grotto itself.
Along the way, you'll see more lights and tinsel than you could ever imagine, and there's an appearance by the big man himself, who's stopped off in the Norfolk area for a new pair of secateurs and found himself staying to help spread cheer and joy to all.
Although we don't know if it's the first time a third-party has used to create a specific Google Street View map, it's the first we've seen. And it's got us all in the Christmas mood, which is no bad thing.
You can check out two Street View wanders through Nottcuts Norwich's Christmas displays at notcutts.co.uk.