HD DVD sales step up in the States

Format gets a third of all HD purchases

HD DVD sales step up in the States . Home Cinema, HD DVD, Blu-ray, Statistics, Toshiba 0

30 January 2008 10:35 GMT / By Amy-Mae Elliott

It seems sales of HD DVD hardware has made a slight recovery in the States after the initial dip seen after Warner Bros' announcement that they are to ditch the format.

HD DVD player sales totaled about 33% of all high-definition set-top unit sales for the week ended January 19, according to NPD Group data. Blu-ray held onto 63% of sales while dual-format players managed 4%.

The previous week's figures from NPD had reported that Blu-ray had enjoyed a 90% market share, although it was later revealed that these figures were leaked, and not meant for release due to high Blu-ray "free player" promotional activity.

Toshiba's $100 to $200 price cuts on its HD DVD players came effective on January 13th, no doubt helping the sales along.

Toshiba will hope the upward momentum will continue - they are spending a reported $2.7 million on an ad slot during the Super Bowl on Sunday, watched last year by 90 million Americans.

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Home Cinema, HD DVD, Blu-ray, Statistics, Toshiba
UK Shopping
Amazon.co.uk, play.com, pixmania.co.uk, Currys.co.uk, Dixons.co.uk, 7dayshop.com, ebay.co.uk
US Shopping
Amazon.com, bestbuy.com, ebay.com

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