While some companies are notoriously mum about future plans and roadmaps, HTC doesn't have as much to lose and seems eager to tease the world about what it is or isn't cooking up behind closed doors.
In a joint interview with The Financial Times, Peter Chou, chief executive officer at HTC, and Cher Wang, chairwoman of HTC, gave an inside look at the fledgeling company and hinted at new product categories possibly in the works.
Both executives confirmed that Wang would get a bit of a responsibility promotion, taking over Chou's "sales, marketing and supplier relationships" tasks. Such a move will enable Chou to spearhead "innovation" in terms of products, as HTC attempts to worm its way out of a sink fall and into the duopolised handset market as a leading contender.
Speaking of new handsets, Chou would not comment on rumours of an HTC-Amazon smartphone. He said only that the company was "open minded" but cannot specifically talk about any plans and partnerships.
As for innovative new products, Chou and Wang suggested another attempt at the tablet space and entry into wearable technology. Chou claimed that HTC and Microsoft paired up to work on a smartwatch "several years ago", though he then dismissed the current state of wearables as a "gimmick" or "concept" that's often not for people's "day-to-day lives".
Because wearables aren't quite meeting consumers' demand, according to Chou, HTC has an oppurtunity to step up to the plate: "It matches what we do today as a mobile experience overall. That is one area we are excited about," added Chou.
Wang elaborated on a return to the tablet space for HTC, an area it abandoned after releasing the ill-fated Jetstream and Flyer tablets in 2011. Details are scarce, but Wang reportedly said: “When the [HTC] tablet comes out it will be something nice and disruptive.”
That's wishful thinking coming from a company that can't seem to nudge Samsung from the top-spot against Apple - and for a company that has gone into a slump and has less to spend in terms of marketing.
Chou is optimistic, though: “The market is really big. HTC is a small company. For us to stay competitive and survive is not a huge problem.”
Chou is also hopeful that HTC can win a 15 per cent share in high-end smartphones and 5 per cent of the global market overall, which would be a “pretty good number," he added.