It’s probably been a good few days for Ikea. Its name has been bouncing around in social media circles, and they haven’t really had to do anything to get a load of free exposure.
First there was the spoof ad for the ‘Penis Beaker’, inspired by one of the funniest threads ever to grace the pages of Mumsnet. If you haven’t heard about it or read it, we suggest you put a few minutes aside today to catch up - it really is very funny.
Then, there’s ikeaordeath.com, again doing the rounds on Twitter and Facebook. It’s a simple enough idea, even if it is very silly. All you have to do is guess which of the names shown are Ikea products, and which are death metal bands.
It’s not as easy as you might think.
And regardless of how seriously you take any of this, Ikea are getting a load of free airtime and inadvertently raising a few smiles too. So they’re definitely laughing.