For many people, their student days are some of the best days of their lives. They’re young, carefree and often away from home for the first time. It’s that first taste of freedom, that first sense of being your own person, that first access to a subsidised late-opening bar...
So it’s not surprising that social networking is a big part of student life - that’s even how Facebook got started, remember?
But the potential flipside to sharing everything you do at university through social media is that everybody gets to see it. Friends, family, significant others, prospective employers - everybody.
So it’s easy to see why Unii.com is taking off in a big way. It’s the social network for students, and only students.
You can only join up and take part if you have a verified university email address. So, as they say, what happens at university stays at university. It's also a great way for freshers to find out more about who they're living with, and with dedicated accommodation and jobs boards student life can become a little less of a shock to the system.
This is a great idea, and gives students all the convenience of social media, without some of the more potentially embarrassing vulnerabilities.
At the end of the day, the golden rule is share with care, but this is an extra safety net that might appeal to many.