Beats, the company behind the widely popular Dr. Dre headphone line, has plans to launch a music streaming service to compete against Spotify, Pandora, and others. Luke Wood, president and COO of Beats, told The Next Web that Beats Music will be launched "within the next few months" in the United States in a pursuit for a cross-platform music ecosystem.
It will be interesting to see how the company, who has a lot of brand recognition among customers, can compete in an already dominated market. Beats acquired MOG in July 2012 for $14 million, a music streaming service we assume has been rolled into Beats Music.
Wood added more credence to an earlier report that said Beats Music will try to differentiate from competitors by relying on human curated playlists. “We’re going to focus really heavily on playlists, because that’s how we consume music and that’s how most people consume music,” the COO said.
According to GigaOm in August, musicians and song writers will be able to compile playlists based on their favourite music. This should draw fans who want to hear what Taylor Swift, Miley Cyrus or Adele are bumping to on a daily basis. Beats Music has also contracted several freelances to compile thousands of playlists.
The playlists are intended to be based on specific artists, genre, time of year, activity (like working out) or a specific mood in which listeners might be interested. GigaOm says these playlists are meant to be roughly 70 minutes long, with freelances advised to "beware of personal whims".
Pricing for Beats music hasn't been revealed, so we're left to assume it will be consistent with Spotify's $9.99/£9.99 a month charge, which runs closely with other competitors. Wood says Beats Music will be accessible through the Web, iOS, and Android, with support for Windows 8 coming at a later time.