Being a parent is one of the toughest jobs in the world. Fact.

You will be bombarded with well-meaning advice, regardless of whether or not you asked for it, and expected to follow every single word and report back. You will see more “targeted” advertising and media coverage than at any other time in your life – much of it completely contradictory. You will be exhausted. You will be demoralised. You will, for all intents and purposes, be on your own.

And all that's I before your child gets ill. Then it all gets a bit surreal.

Which is why we think is one of the most exciting developments in parenting kit for ages.

This is a whole new approach to looking after little people, with gadgets that don’t look like they came straight from the doctor’s surgery, and functionality that will make past parents weep with envy. Take Tony Tempa, their version of the humble ear thermometer. Not only does it look amazing, but also it works with a free app to tell you whether the temperature reading is something you should really worry about. Sounds simple, doesn’t it? But nobody's done it before. At least not like this.

We love this stuff and are looking forward to seeing the full range soon. - learn about it / talk about it / deal with it At parents can find all the advice they will need to keep their children safe online. Designed specifically for parents, the site offers a wealth of up-to-date, unbiased information and advice about how to deal with online safety. Parents can learn about the latest issues and technologies, get great tips on how to talk about online safety with their children and get the best advice on dealing with issues and taking action. Created with experts, Internet Matters provides detailed information, but also signposts to best-in-class resources from individual expert organisations. Our goal is to ensure parents can always access the information that they need, in a format that is clear and concise.