First YouTube Music Awards to live stream 3 November, hosted by actor Jason Schwartzman
YouTube has announced it will host the first YouTube Music Awards, sans-Vevo.
The show will kick off on 3 November as a live-streamed event in New York City hosted by actor Jason Schwartzman. A few of the celebrity appearances will include Lady Gaga, Eminem and Arcade Fire and YouTube stars like Lindsey Stirling and CDZA.
There will also be performances and musical collaborations from Seoul, Moscow, London and Rio. All of this will be led by music-video visionary Spike Jonze, who is signed on as creative director, with VICE and Sunset Lane Entertainment acting as executive producers.
But that's not all: Google will reveal the YouTube Music Awards Nominations on 17 October. They'll be based on the videos watched and shared in 2013. The company will then "call on you to determine the songs and artists honored, by sharing the nominees across social media so the awards are judged in full view of everyone". In other words, you'll be able to vote.
Google will also post more stuff on YouTube leading up to the event, such as official music videos, covers, parodies, concerts, interviews and fan videos. Check out the promo video below for more details.