Tesco has entered the tablet market with the Tesco Hudl, hoping to entice more and more people to shop online and use it's services like Blinkbox.
The Android 4.2.2 Jelly Bean tablet - which will be aimed at those not looking for the latest and greatest technological marvel but still fancy something similar to the Nexus 7 - will cost £119.
It comes with a 1.5Ghz quad-core processor, 7-inch (1440 x 900 pixels) screen, front and rear-facing cameras and a promise of 9 hours battery life. It will come with 16GB of storage and microSD slot for expansion by up to a further 32GB, but no 3G or 4G connectivity.
Bluetooth 4.0 and GPS are on board, and there is a Micro HDMI port for video output. Its Wi-Fi connection uses dual-band technology. Google Play and the world of apps are accessible.
Tesco says the tablet will allow it to have a single relationship with its customers. In other words, it is designed to make them spend more money with Tesco than other retailers.
This is a strategy also employed by Amazon with its Kindle devices. Research from Amazon shows that more than 42 per cent of Kindle users buy something via the tablet each month.
And yes, Tesco Clubcard users will be able to use their vouchers to buy the new tablet. Tesco says that with vouchers it will cost just £60.
The Tesco Hudl will be on sale from 30 September and will come with a bevy of accessories as you might expect.
Check out what we think of the Tesco Hudl - Tesco Hudl pictures and hands-on.