What's a new Apple release without some professional comedians poking fun at it? This time Apple's choice of gold for its new iPhone 5S is the topic.

Conan O'Brien's team have knocked up a short but side-tickling video that looks at what made Apple chose gold for its new iPhone - ripe for abuse. We presumed it was just to help us journos make Golden Delicious puns but it looks like there's more to it.