Apple's gold iPhone 5S looks pretty good when piled up next to the space grey and black models. But public reaction online hasn't been overly positive for the phone on its own in that colour. So this leaked image of an HTC One in gold might signal a move too soon for HTC.
This is the only photo leaked of a gold HTC One so it may just be a mocked-up model that's had the spray paint treatment. Of course it could be yet another colour to add to the HTC One family along with white, black, red and now blue.
Would this appeal to you over the other colours? Or is HTC just jumping on the Apple bandwagon without looking to see if it's pointed at a cliff edge? Let us know what you think on Twitter.