Leica may not have been heard announcing its new compact camera under the Apple announcement madness. But now the dust is settling the Leica C is sitting in the calm looking composed, classy and ready for its debut.

Leica C is the result of Audi Design being commissioned to develop the range, which comes in light gold and dark red. It has also developed a range of premium accessories to complement the camera. But what's under all that design?

A Leica DC Vario-Summicron 6-42.8mm f/2-5.9 lens with 7x optical zoom and large 12.1-megapixel sensor power the Leica C. That's the equivalent of 28-200mm in 35mm format, but in a slim shell that includes a 3-inch LCD viewfinder. Settings can be changed quickly using the programmable ring around the lens, coupled with a fast autofocus.

The Leica C will come packing Wi-Fi and NFC for smartphone and tablet connectivity thanks to a Lecia C Image Shuttle app, which lets you use your mobile as a viewfinder and remote. The camera can also manage full AVCHD video with Dolby Digital sound.

The Leica C will be on sale mid-September for £550. A range of accessories including a £30 C-Wrist Strap and £80 C-Case will also be available in the coming months.