Amid all the recent mobile news from Apple and Google, Amazon has decided to jump on board by officially announcing the new Kindle Paperwhite.

The announcement came just a few hours after the company accidentally published a product page for the Kindle Paperwhite 2 (called simply Kindle Paperwhite, even though it is a replacement).  It looked very similar to last year's Kindle Paperwhite, but Amazon says the new Paperwhite has a higher contrast E Ink display, 25 per cent faster processor, redesigned built-in light and improved touchscreen.

Read: Amazon accidentally outs Kindle Paperwhite 2

Other new features include integration with Amazon-owned Goodreads, built-in parental controls via a new mode called FreeTime, and a Smart Lookup tool that expands upon Amazon's X-ray feature with access to a full dictionary and Wikipedia. Features and specs that have remained the same include a 7.3-ounce weight, support for Wi-Fi and 3G, eight weeks of battery life, Kindle exclusives and more.

The new Kindle Paperwhite costs $119 (£77). It is available for pre-order in North America at,and  begin shipping on 30 September. The Wi-Fi and 3G model will cost $189 . It's not yet available for pre-order in North America, but it is expected to ship on 5 November.

Update: Amazon has just announced the release details for the new Kindle Paperwhite in the UK. It costs £109 and is available for pre-order right now at It will begin shipping on 9 October. The 3G version costs £169. Unlike the US, UK consumers can pre-order starting today at and expect shipping to begin on 6 November.