The HTC Desire 300 is the company's latest Desire smartphone as it looks to bulk out its cheaper range of handsets for those on a budget.
Sitting beneath the Desire 500 announced in August, and the Desire 601 also announced today, the Desire 300 - which has been going by the name of the HTC Zara mini on the rumour circuit - will sport a 4.3-inch 800 x 480 screen - the same as the Desire 500 - a 1GHz processor with 512MB of RAM, and a paltry 4GB of storage although there is a microSD card slot to expand this up to 64GB if you wish.
Other specs include a 5-megapixel camera with a f/2.8 aperture and a 34mm lens, 3.5G connectivity (HSPA up to 7.2Mbps) and a 1650mAh battery. The battery is removable allowing you to swap in another one when things go dead. It measures 131.78 x 66.23 x 10.12mm and weighs 120g.
You'll also get Bluetooth 4.0 support and Wi-Fi b/g/n connectivity, as you would expect.
While the internals have been pared back and the plastic shell tweaked to make it as affordable as possible without making it look like a dog's dinner, the Desire 300 will be getting some of the HTC One features we've come to enjoy - mainly BlinkFeed - but misses out on things like those twin BoomSound front-facing speakers.
HTC hasn't yet detailed exactly when the Desire 300 will be out, or how much it will cost, but has told Pocket-lint it is keen to be able to talk to people about it during the IFA 2013 consumer electronics trade show because those who have seen it so far have been really impressed.
Pocket-lint was allowed to have a brief look at a shell of the proposed device, with nothing inside, to see what we thought. It's very reminiscent of the original HTC Desire in terms of size and shape, but without the metal exoskeleton.
Expect it to be cheap and basic when it launches in October.