Yahoo defeats Google in US web rankings for the first time since 2011

Marissa Mayer and Co have been working hard to reshape Yahoo as the top online web portal, and the latest numbers from July show that its mission may be working. 

Yahoo has beat Google for the first time since 2011 in having the most traffic of any web property in the US, according to numbers released Monday by Internet analytics firm ComScore. The jump in viewers assumedly comes from Yahoo's slew of company acquisitions over the last year and the press it has received in the process. Yahoo has not responded to a request for comment.

It's worth noting that not all the traffic numbers from Yahoo-owned microblogging site Tumblr were included in the ComScore data. Tumblr itself sits at the 28 spot for internet traffic in the US. We suspect Yahoo's numbers would be much higher if Tumblr's traffic were added. 

According to ComScore, Yahoo saw 196.6 million visitors compared to 192.3 million who visited Google-owned web properties in July. The number of unique visitors coming across Yahoo's pages is up by roughly 20 per cent compared to July of last year, when it trailed behind Google and Microsoft on the charts.

It's worth noting mobile viewers weren't counted.



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