Barnes & Noble ditches plan of moving away from Nook hardware, reveals 2013 release

It appears that Barnes & Noble no longer wants to pursue the strategy of stopping manufacturing Nook tablets in order to partner with third-party companies to build a co-branded line-up. 

The plan of moving away from independently building tablets to "offload risks associated with building the products" was proposed by William Lynch, chief executive officer at Barnes & Noble, in June. He resigned a month later, to be replaced by Michael Huseby as CEO and president.

And it was during a Q1 2014 earnings call on Tuesday that Huseby made clear Barnes & Noble intended to continue designing and developing cutting-edge Nook black and white and colour devices.

"Some kind of wholesale outsourcing of our colour device business is neither appropriate nor is it smart for the company," Husbey said.

"The device isn't the problem. The problem is the decisions that were made by management, quite frankly, in terms of the demand forecast based on what was thought to be good information."

He also said Nook's people could "produce better devices than anyone else".

 

And there will be at least one new Nook device released for the coming Christmas holiday season, with Barnes & Noble on Monday announcing a Nook Video app for the Nook Tablet and Nook Color - alongside apps for iOS, Android and Roku.

Read: Barnes & Noble releases Nook Video apps for iOS, Android and Roku

 

But Barnes & Noble hasn't been doing very well as of late. It seems the Nook line-up has faded into obscurity, against stiff competition from iPad and Android-based tablets. And let's not forget the 7-inch rival Kindle Fire from Amazon.

The company's Nook business, including hardware and digital content, reported revenue of $153 million for Q1 2014. That's down 20.2 per cent year on year and includes device and accessories sales of $84 million. The total loss for the quarter (for Nook) was $55 million.