Macworld2008: Steve Jobs keynote speech leaked?

Apple CEO's stage notes appear on Wikipedia

Macworld2008: Steve Jobs keynote speech leaked?. Audio, Phones, Hardware, Home Cinema, Apple, Macworld2008, Rumours, iPhone, MacBooks, Apple TV, iPod, Wikipedia 0

14 January 2008 16:41 GMT / By Amy-Mae Elliott

We're used to seeing the online tech world go crazy with rumours and speculation in the days before Macworld, but this year a new element has been introduced to the mix.

Steve Jobs' keynote speech, that he is due to make on stage at the Moscone Centre in San Francicso on Tuesday 15th January, has apparently been leaked via Wikipedia.

With highlights including a 16GB 3G iPhone, details of the SDK for the device, a 13-inch 0.8-inch thick redesigned MacBook and direct YouTube for Apple TV, it would not be a dull keynote if it's all true.

In its entirety, if the sources are to be believed, here is what Monsieur Jobs is to cover during tomorrow's time on stage:

MacWorld January 2008 Keynote
Rough Outline; draft 5

Greetings! Welcome to Moscone Center
Quick Overview: iPod/iTunes
- iPod has been extremely profitable for us this holiday season
- Sales figures, market share
- Our new models are doing better than ever
- 3 iPod games released last month accidentally (supposed to be for today)
- Another new game today: Chess
- iTunes doing extremely well (sales figures/market share)
- Today: 30 indie labels releasing their entire catalogs in iTunes Plus
- Many more to follow in the next few months

iPhone
- Best iPod ever
- Sales figures, market share
- Sales beyond our wildest dreams
- Much more than the 1% market share we asked for in January
- Starting today: 8GB $399, 16GB $499
- Four times the memory as original iPhone for the same price
- iPhone is coming to Japan in March with NTT DoCoMo
- SDK is unveiled!

iPhone/iPod Touch SDK
- Apps and Widgets
- Using Cocoa with Objective-C
- Developers submit programs as source code, not executable
- Specify iPhone or both iPhone/Touch (certain features iPhone only)
- Set your own price: Apps $0-$6.99, Widgets $0-$2.99
- Users buy/download in iTunes Wi-Fi Store / iTunes Store (Mac/PC)
- Automatic updating wirelessly or docked

- Demonstration of exporting from XCode 3 to iTunes Store
- Submits source code to Apple for validation (make sure that people aren't abusing the system, prevent malware and viruses)
- If using microphone or GSM, iPhone only; otherwise, available for both iPhone and iPod Touch
- Apps can be free or up to $6.99; Widgets free or up to $2.99
- Developers recieve 70% of revenue for their products
- Licensed under Apple Mobile Software License
- Can download wirelessly from iTunes Wi-Fi Store or docked to computer from iTunes Store
- Demonstration of wirelessly downloading (and running) the app submitted earlier
- Apps and widgets can be rearranged on front screen; front screen scrolls to show all apps/widgets
- Resubmit updated versions of apps; when added to store, iPhone/Touch will ask you to update it next time you use it (or next time you dock the iPhone/Touch)
- Developers can get their hands on a beta version of the SDK tomorrow on ADC and start developing; final version due early February
- iTunes 7.6 and iPhone/iPod Touch Software update 1.3 allowing for Apps mid-February

Example apps/widgets
Apps:
- iChat (coming with 1.3 update) (AIM, Jabber/Google Talk)
-- Quick demonstration
- RSS Feed Reader (coming with 1.3 update) (read feeds online or off)
- One of our partners made something cool: Last.fm (scrobble tracks played on iPhone/touch wirelessly without syncing w/ computer)
Widgets:
- Dictionary (coming with 1.3 update) (quickly look up words, translate, use wikipedia)
-- Quick demonstration
- Yellow/White Book (coming with 1.3 update) (search for contacts, add them to your address book directly from the app, will sync back with address book on your Mac/PC)
- Sports Ticker (coming with 1.3 update) (choose your sports and teams, get updates on their progress)
- Another partner: Twitter (update your Twitter on the fly, see your friends tweets)
- Try these out on the show floor today

Mac
- Sales are getting better and better every day
- Hardware sales figures/market share
- Leopard released October; doing spectacularly
- Sales figures/market share
- Selling extremely well; estimated to overtake Tiger in terms of marketshare by June if you only count the new Macs that come with it preinstalled; even quicker if you include boxed copies
- 10.5.2 out today - many bug fixes, also addressing a lot of issues and complaints users had such as list view with stacks and certain HIG non-compliance issues

New MacBooks!
- What would MacWorld be without a new Mac? (sorry about last year)
- Completely redesigned MacBook
- Completely aluminum body like MacBook Pro
- 13" screen at 1440x900
- Two colors: Black and Silver
- Looks gorgeous at 0.8" thin
- A major feat of engineering - patents abound
- DVD drive pops open on side when eject button is pressed
- New on all notebooks and iMac: iSight HD (720p)
- New backlit keyboard based on recent Apple Keyboard revisions (keys slightly lighter than that of laptop casing, colorwise)
- New matching MagSafe cable (Aluminum ends, cord color matches that of keyboard)
- New matching Apple Remote (slightly smaller with larger overall buttons)
- Intel GMA X3100 graphics
- 3 models
- Completely phasing out the combo drive on all product lines today
- BTO models can upgrade all the way to 2.6GHz/4GB Memory/320GB hard drive
- 4.5 hours of battery life
- Starting at $1199

Product Refreshes
- Refreshing Mac Pro and Mac mini today
- Mac Pro now with Penryn!
- Base model 2x2.8GHz dual-core/1GB/NVIDIA GeForce 7300 GT 256MB/250GB(1x250GB)/1x16x double-layer SuperDrive
- Upgradeable to 2x3.2GHz quad-core/16GB/NVIDIA Quadro FX 4500 512MB/4TB(4x1TB)/2x16x double-layer SuperDrives
- Starting at $2,499
- Mac mini gets slight speed bumps and double-layer SuperDrive in all models
- Base model 2.0GHz IC2D/1GB/100GB
- BTO Upgradeable to 2.4GHz IC2D/4GB/320GB
- Starting at $599

One More Thing
- Been brewing for a while
- YouTube's been in Apple TV and iPhone/iPod touch: now it's in iTunes
- Download YouTube videos straight to iTunes or from iPhone/iPod Touch for later offline viewing (sync back to computer)
- Coming in iTunes 7.6 and iPhone/iPod Touch 1.3 updates

Thanks for coming, and enjoy the expo!

Pocket-lint will be providing live coverage of the keynote event, so tune in at 5pm on Tuesday 15th January to find out whether this is a leak - or a fake.

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Comments

  • hay man that u are good
    and nice to meet u by hahahah lov     Posted by hammy, new zealand
  • Repost (this had been removed because it hit a nerve at apple!)

    STEVE JOBS' KEYNOTE MESSAGE LEAKED!

    Steve Jobs' highly anticipated message for June 6, 2005 World White Developer conference has been leaked.
    Important details of the message have been identified and summerized as follows:

    [b]HARDWARE ANNOUNCEMENTS
    ======================[\b]
    - Apple Computer's Steve Jobs once again plans to delight audiences by announcing the Orange Light on its famed Powerbook/iBook computers will be replaced by a Flashing Green light! Steve jobs will proudly claim 36 months of Research and Development by Apple's White Engineers in an effort that included a close collaboration with the Heald College and ITT technical institutes' schools of Basket Weaving of which many of Apple's Engineers have dropped out from in order to work at Apple.

    - Steve will then debut the new Power Macintosh which is a blazing 7mHz faster and features a Sky-Blue power light, unlike its predecessor, the slower Power Macintosh with the Yellow Light.

    - Steve will then move on to new iPod announcements. Apple Computer's advanced Scientific Engineering Research labs, staffed by 20 of the world's most renowned high shool graduates, has recently discovered that the new Hitachi mini hard disk drives now have a 100 gigabyte capacity! In an unrelated announcement, a 100 gigabyte iPod will be announced as well as a high capacity Grapefruit iPod Photo! Apple anticipates that competing companies such as iRiver, and Creative Labs will soon declare bankrupcy as a result of Apple's innovations. "We're gonna sell a million of these", he will say.

    - Steve will invite head Skinheads of Apple's Cute Plastic Box design group, Dan Riccio and Jonathon Ives, to show off their latest plastic box designs including one which will -- you guessed it - house the new iPod Glowie: A new iPod that is now available in 5 flavors!
    Flourecent Orange, Red Ripe Watermelon, and Juicy Cantelope! Jonathan declares the Cute Plastic Box Design Group as a certified Ni*ger and Spy-Free Environment.

    SOFTWARE ANNOUNCEMENTS
    ======================
    - According to rehearsals, Steve will then roll up his sleaves and start digging into the
    new Dashboard features of Apple's Mac OS X TIGER! Steve will explain Dashboard's features to the audience including TIGER's biggest surprises -- A Stock Ticker dashboard and a Weather Update Dashboard! Steve will explain that "Yes, programs already exist on Windows XP that do this stuff", and "Sure you can easily get the latest weather by typing in your ZIP code on Weather.com and get the latest Stock Quotes by typing in your Ticker symbol at MSN.COm, but hey I think we did it better therefore we invented it first."

    - Steve follows up with Mac OS TIGER's demo to the audience by restarting a Mac 10 times and showing that Mac OS X now only crashes 1 in 5 times, and Mac OS X Tiger's applications now crash only 1 in 3 times while you still get the "The Application *** has crashed, but your OS is running perfectly fine." message, there by demonstrating the highly "reliable" software being developed at Apple's super secret engineering and scientific laboratories. The slow 5 minute startup time of Mac OS X will be blamed on the PowerPC. Steve will then surprise the audience by announcing the usage of INTEL CPU's in Macs which will magically fix all the bottlenecks in its poorly written and buggy software eventually.

    -Mac OS X TIGER-related announcements will be wrapped up by Scott "Foreskin" Forstall and Peter Graffagnino who will once again go through "Cocoa" Application kit features which were acquired 8 years ago from Apple's purchase of NeXT Computer, and remind everyone how insanely great these features are, again. Scott and Peter also certify their respective groups at Apple as Certified Spy/Ethnic-free with full ethnic cleansing operations almost completed.

    - Final Cut Pro will be put head to head against Microsoft's Windows Movie Maker. Steve will explain that Final Cut's slow performance and $1000 price tag against Windows Movie Maker's $0 Free, standard distribution and fast speed are simply the "price you pay for the Apple Advantage".

    - Steve concedes to the audience the truth on Apple's "Innovative Slow Down" in the last few years and explain it as the result of the end of a complex agreement with Microsoft, signed in 1997 which expired 5 years later in 2002 where Apple agreed to stop filing bogus lawsuits against Microsoft in exchange of access to all of Microsoft's patent filings during that 5 year period.
    Steve will then dismiss allegations of Apple's lack of progress in its product lines in the last 10 years being due to termination of non-white, ethnic and other qualified staff in favor of dropouts.

    - Steve Jobs concludes the announcements with the launch of www.AppleCharity.com, a site where Apple's numerous enthusiasts can submit their credit card numbers and select from several Donation Plans which allow fans to pay directly for the sole cause of keeping Apple in business.
    The plan works as follows:
    - Tangerine Donation Plan $50 per month
    - Orange Donation Plan $999, of which $400 will be used to buy Apple Stock
    - Gold Donation $5000, which will be evenly distributed to Steve Jobs's Stock analyst and Investment Analyst friends.
    - Later Steve Jobs gaurantees that no (White) Developers shall be layed off from Apple computer in the next two (2) years, in a separate staff meeting on the same day!     Posted by RememberMe?, us

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