Everyone knows that Samsung enjoys mocking Apple in its product commercials, but the company's latest advert from Iceland has taken the metaphorical digs to another level.
The commercial shows a 20-something man in various locations throughout a mountainous terrain as he tries to place calls, send texts and use a red apple as if it were an actual handset. The apple in the commercial clearly stands for Apple's iPhone.
After numerous failed attempts, the man switches to a Samsung Galaxy S4 and successfully manages to use the device with a smile on his face. The man quickly becomes so happy with the S4 that he suddenly begins to break dance with four masked ninjas in front of a goat.
Finally, 45 seconds in, the man takes a bite of the red apple with a Galaxy S4 pressed to his ear. No lie. Check out the entire commercial below for yourself.