Nokia basically confirmed on Wednesday that next month's press event is actually a launch event for its rumoured Lumia smartphone with a 41-megapixel camera.
A blog post from Nokia first revealed its 11 July event would have a webcast, but the phone-maker further encouraged fans to tune in with a yellow invitation that exclaimed "41 Million Reasons" in bold, black lettering.
Could the 41 million stand for the 41-megapixel, Symbian-powered PureView 808 camera sensor that Nokia unveiled at 2012 Mobile World Congress? Well, that is probably more likely than the upcoming Lumia smartphone having 41 million new features.
Aside from today's indicator straight from Nokia, hints that a new addition to the Nokia Lumia line-up of Windows Phones have consistently popped up in recent months. A Nokia phone with the number RM-877, for instance, quietly moved through the Federal Communications Commission earlier this week.
The phone sported certain tech specifications that suggested it is likely the Nokia EOS, a circulating codename for Nokia's camera phone. The FCC documents claimed it is just a fraction bigger than the Lumia 925 and comes with a camera grip and charging cover.
As for Nokia's New York event, where the 41-megapixel Lumia phone will probably unveil, a live broadcast will occur at 11 a.m. EST on conversations.nokia.com.